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| How to develop the modern paint business |
In combination with the present situation of the coatings market, coatings enterprises should vigorously promote their own brand building!
We are now promoting the brand or brand strategy, it is hoped that the market can continue to develop. But the scale of the local manufacturers in China is generally too small, more manufacturers. In the entire market, on the Chinese paint situation, the use of Chinese workers in the Chinese market to produce the products should be considered as the local product. Domestic brands, foreign brands in the Chinese market is relatively large conflict. But as the enterprise itself is concerned, which a business management better, occupy the market share of more it is easier to survive. From a social point of view, whether to get a higher cost of products, is the pursuit of customers. A product at the end of the market should be to let the people feel that they have to help. From this point of view, large enterprises and small businesses are not conflict. As a Multi-National Corporation, or domestic production of foreign brands, their production and marketing is the other way, that is, the scale of production, online sales, brand, brand, but in fact as a people, cultural background, for the 1300000000 population, is not able to serve in the same way, in other words, as small and medium enterprises, still follow the development model of other Foreign Company to build brands, it should be said is not very realistic. Because the brand is not artificially built, it is more a kind of word of mouth, is a kind of patience, and continuously to the market after the service to get the return of the market. You must have patience, must have faith, there are a hundred years old and persistent spirit! From the point of view of Shunde, Guangdong Province, the new production base, hundreds of paint factory in the production of architectural coatings for about 10 years, now many enterprises also faces great difficulties. Why? Who do not want to be the first person to eat crabs, want to do the second one. As long as the market has developed, I quickly enter the market, and then others how to do what I do. No characteristics, but also to talk about what brand? As a small and medium enterprises, is to survive in the cracks of the large enterprises, it should be said is between the cracks of large enterprises and large enterprises is the safety of their living space, when in their impact has become the main object of strife, safe space where? What is it? Every business should be discussed! In fact, big brand manufacturers are also exploring their living space, this competition is a good thing, the results of the competition is to provide the community with more cost-effective products. General small and medium sized enterprises if to be in the same way to join this competition is clearly not realistic, will soon be Jikua, because its size reflects the same effect.
So these small and medium enterprises should be from where to break? On the product, we can see that China is the world's processing plant. Profits generated by the process are lower, while Chinese companies are accustomed to the pursuit of cheap products. So it is impossible to focus on performance, while focusing on the appearance and packaging, and then try to drive down manufacturing costs, including raw material costs, labor costs, sales costs, and then sell. Such a model to make the enterprise simply can not develop, natural and brand has no edge. So a product is the first to design and then to manufacture and sales.
Our domestic enterprises on this basis to develop the scale, and even want to continue to invest in development, think carefully, this is called the scale? Just a little bigger than you, can not be called the scale, there is still no scale effect, so simply rely on such a development, can only increase the cost of investment, so that your return becomes more difficult, because other do not go up. So it should be considered to improve the design ability. Although the product is manufactured, but if there is no good idea to design, your product is not it should have the added value. The product design ability of our domestic enterprises is generally low. The main reason for the producer and the market out of touch.
And here refers to the product design includes many aspects, such as product performance design, marketing ideas, and packaging, publicity, etc.. Altogether, for the small and medium-sized enterprise is tailor-made for customers! If you really have a product formula design ability, you can make the latex paint, then why did you sell do not go up price?? Because you don't have to design it due to price products. No design mission to customers interested in their products with unique! So you first of all to the product design, we do not have such a design, is blind, what do I do, that we can only fight scale! |
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