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| How to develop the modern paint business |
How to improve the design ability of the coating enterprise? Which is the essence of enterprise innovation and R & D capability, but innovation and R & D is not behind closed doors. It also comes from another aspect - sales. I say the sale is not as big as the company through the store or through the supermarket sales. We hope that small and medium enterprises can provide an extension of the service! Paint is not the end of the product, three points, seven points construction, so that the film is a film. That is to say, in fact, through the construction of your products sold to millions of households, and not only the network. Coatings in different application areas have different quality performance, only through the construction can reflect this, and only through the construction of you produce design different product characteristics of inspiration. These features are often not the size effect can be done! Big brands will not go to do special, a small amount of the characteristics of the product. But the market has such a demand, and small and medium enterprises can do is not the amount, but not too much trouble to meet the needs of different customers. This must be tailor-made through your construction to showcase your products, it is difficult to standardize. So your product must be extended to the construction, you should not sell the paint but the film so that your products will be accepted by the people, they will know your products in the end is good. We must take into account your stress scale effect at the same time, on the market a lot of intermediate links the improper construction methods, such as convenient polishing, batch putty scraping bibulous rate is high, use before coating and against the water, which led to many units do not want to use the paint. Why not use paint? Because we ourselves do not control the construction, sell paint and construction aspects of the pursuit of profit, it is not truly outstanding your brand! Your product is good, if in the construction process of any change in the original formula, it is unable to get a good film. For example a large against the water, is actually the adulteration.
In summary, paint companies today do not deliberately to pursue the brand, because you are a business, you should have a spirit of enterprise. This is different from product design. The beginning of the enterprise should think of how to survive rather than how to establish the brand, this is have the order reversed. Is in the realization of the perfect services for you by reputation in the customers and the market, and the natural formation of the brand, not artificially imposed, instead of relying solely on the ads say good, if your products do not win the customer's favor, your advertising played good, will not form a brand, but things go contrary to one's wishes.
At the same time, the paint market and the existence of raw material prices, the people are not willing to face the problem. But always in the face, think of countermeasures. I think the industry is most concerned about how to survive in the enterprise. First talk about survival, and then talk about development. I specifically refer to the small and medium enterprises. Large companies do not need your care, they will consider their own way of life.
The price of oil is the fact that the price of raw material is higher, but the price is higher. This is not to say that by the rapid expansion of the scale will be able to solve the. For small and medium paint factory, no brand, no raw material cost advantage, no R & D design capability, the beginning of the plant is the fact. From small to large is a process, but a lot of people think that small, less pin can survive, because there is no brand and price. Results in this round of unbalanced cost competition has become the market integration of the object, or be merged, or discontinued. In addition to the pressure of raw material prices, as there is a real estate cooling. So I think that this year, in addition to continue to maintain the original design of the new house for new homes for the design of coatings production and marketing methods, but also to develop the existing home market. In developed countries, this is the main market for coatings, the pursuit of personalized home renovation, human nature, so whether from the variety or construction have special requirements. This is the broad space for the extension services, in short, by the pursuit of quantity to quality!
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