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| Four aspects of the future development direction of Chinese Coatings Enterprises |
At the top of the first Chinese paint industry forum held on the occasion, the Chinese paint industry, five eleven scientific and technological innovation and development, the Chinese paint industry standards have been released, for the strategic transformation of the Chinese paint industry, the development direction and ideas. But I also learned that, despite the 2006 China coating industry continue to maintain rapid development, production is expected to hit a record high, as the "Eleventh Five Year" opened a good start, but in the development of the industry still exists a lot of problems and development shoulder heavy responsibilities. This forum on how to develop the industry has done a thorough study, the author summarized the following four points:
First of all, the industry management, management should be based on the overall situation, the group's strategic height. In order to improve the current management and dispersion, small scale and low risk resistance, the industry should strengthen cooperation and jointly cope with the competition. Enterprises should adhere to the overall, the group development, promote the brand strategy, the integrity of management; strengthen the sharing of resources, information sharing, the industry as a whole bigger and stronger, to enhance the overall competitiveness. Currently industry competition has jumped to invisible decision competition, long as coated assistant manager thing Wang Zhuo, competitive decision not the failure of enterprises, only behind the idea. The majority of business decision makers in the overall management, investment, mergers and acquisitions, development route on should look before you leap, from a strategic height and the overall situation.
Secondly, the need to strengthen the innovation of science and technology, the overall innovation ability also need to upgrade. Coatings enterprises should improve the backward production equipment, improve the scientific and technological content and the overall coating process level, improve the construction of scientific and technological research and development center, but also with scientific research institutes, colleges and universities to establish long-term cooperation mechanism of scientific research and personnel training.
Third, environmental protection, security is not to be ignored. Has just released the "China paint industry standards" emphasizes the the importance of environmental effects, safety in production, development of low VOC content coatings, environmental friendly waterborne coatings and ensure the production process is safe, smooth, orderly, avoid because of environmental non-compliance, security clearance and "listing" supervision, and affect the normal order of production of the phenomenon.
Fourth, the urgent need to improve the structure of coating products. Coatings enterprises should actively change the product structure is single, the proportion of middle and high-grade products is small, the passive situation that most high-end products that rely on imports, the gradual elimination of product homogeneity, enhancement in the decision, brand, information, intellectual property, standards and competition strategy consciousness, make the national brand soon appeared on the world stage, in competitors and to achieve greater development.
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