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| How to usher in the development of small and medium enterprises in the development of the spring? On |
Through 2006, for small and medium enterprises, it can be said is a year of disaster. The rising cost of raw materials, production technology to meet the environmental protection experience, security has so many companies struggling. Paint industry development to the present, the formation of a strong Yu Qiang, the weak weaker situation. Once, the industry has implemented a market for technology, the market for the management of the game rules, which in a short period of time for the development of coatings enterprises have played a certain role, but with things gradually out of control, many small and medium enterprises in the fierce competition, but lost some market. 2007 will no doubt continue last year's brutal competition. Whether admit it or not, many small and medium enterprises has come to end of his tether. So, how can usher in a dense willow trees and bright flowers and spring?
Development bottleneck of small and medium sized enterprises
Let's look at the actual situation of small and medium enterprises with Chinese characteristics.
Production enterprises, small scale
At present, China has about one thousand paint companies, mainly in the Pearl River Delta, Yangtze River Delta, Bohai area. Which belongs to the majority of enterprises in small, because the paint industry with less investment, quick effect, less labor, U-turn and other characteristics, so the country have launched, formed a swarm of our. Each one to the camp, to kill each other. Blind pursuit of small and full production model, a business can have more than a dozen or even more product brands, did not form their own fists products, the market impact is not big, resulting in poor economic efficiency, the industry's overall technological level is low.
Repeat construction, vicious competition seriously
Many small and medium enterprises because of quick success, not for market research, hear the wind is the rain, which led to a disorderly development, to repeat the introduction, repeated construction problems. A period of time in latex paint popular, we have on the latex paint line; within a certain period of time, wood paint, high profit, they immediately change direction of production. And every change, is bound to waste a lot of manpower and financial resources. Market competition is a full expression of vicious competition, you develop the dealer in a certain place, I will kill the past to discredit your product; your price is high, my price is slightly lower. Paint companies focus areas, such a phenomenon is particularly serious, business cross, intense competition, increasing the difficulty of management, resulting in the waste of resources and management of marketing and management.
The scientific research strength is weak, the product technology content is low
A lot of people say that, in the product quality, the domestic production of products can compete with foreign brands. It's arrogant, the reporter who has visited many small and medium enterprises, and some even only one engineer, everyday idle didn't work. Some director is an engineer, look at the raw materials that they enter understand, the product that produces come out to be able to compete with foreign brand? Of course, there are some large enterprises to challenge foreign brands, are in the minority. For small and medium enterprises, how to reduce the cost of raw materials, raise the price of production products, to obtain profits, is the thing they do every day. Generally speaking, small and medium enterprise technology investment is relatively small, the core technology is insufficient, innovation ability is weak, product homogeneity serious.
Less financing channels, weak anti risk ability
The lack of liquidity in the small and medium-sized enterprises, the vast majority of cases, and can not optimize the economic order, can only increase the number of purchases at the same time to produce. This will inevitably increase the cost of a variety of costs, reducing the competitiveness of small and medium enterprises, and the financing channels are not smooth, it is difficult to get support from government departments or banks. Most of the enterprises are family management, production and sales of financial management, the ability to resist risk. Market is not good, Kanmon Ooyoshi, the market is good, from the beginning of the.
OEM, hit the edge ball phenomenon is serious
Many enterprises are committed to play edge ball, OEM production, some small and medium enterprises in order to survive, expand market share, see foreign brands on the market have, follow the example of foreign brands. Name almost, nothing more than to Hongkong or Taiwan registered, said into a certain brand, such as the production base of the mainland or licensing production, more serious is that the ball of the enterprise even packaging, the name is not changed, the product will be pushed to the market. The consequences of such an operation can be imagined, the business to talk about development.
Fast food table dirt treatment |
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