Architectural coatings is the most widely used in surface coating in our country, use one of the biggest paint, variety complete, including exterior wall paint, interior wall coating, waterproof coating, floor coating, etc. With the high-speed development of real estate, the use of the coating surface is becoming more and more big. Under the central government macro-control, affordable housing construction increased year by year, for medium/architectural coatings is also positive.

According to relevant data statistics, 1 - in September 2013, the national real estate investment of 6.112 trillion yuan, up 19.7% from a year earlier. Among them, the residential investment 4.1979 trillion yuan, an increase of 19.5%. Classification of market, in the third quarter residential investment reached 1.6752 trillion yuan, accounting for the proportion of the total investment is 69%. In September, 2013 in new housing construction area of 1.449 billion square meters, up 7.3% from a year earlier, than in the first half of the growth increased by 3.5%; Among them, the new residential construction area of 1.06055 billion square meters, up 6.4% from a year earlier, compared with increased by 3.5% in the first half of the year. Building complete area of 527.06 million square meters, an increase of 4.2%, a 2.1% growth rate dropped during the first half; Among them, the completed residential area of 411.7 million square meters, up 1.4% from a year earlier, a 1.3% growth rate dropped during the first half. Once upon a time in the third quarter and the first half of growth in contrast, the new construction area of growth is improved, the completion of area of growth is apparent. Show the future market supply remains tight.

In terms of raw materials, the reporter is in and the exterior wall coating material supplier henan nanyang funiu pioneer, rulers, jinhui colored stone sand products factory, the head of the interview, pioneer LianLi general manager, told reporters that due to the continuous double nearly 2 years of demand, the scale of the factory has been difficult to meet the needs of production, so in some time ago has to move to larger production base, in order to meet the various enterprises of the supply of goods.

Down in terms of coatings enterprises, the coating Xie Shouming, general manager, marketing director ShiShaoXiong said its corporate development had thirty percent growth this year, but this is not their ultimate goal, they want to enterprises in the development at the same time, to be able to paint brands do more focused, more niche, let customers can have greater profit space and better market prospects.

However, we have to see the architectural coatings are behind the high speed development of many problems: low degree of product differentiation, the potential of alternative products to be exploited, product structure is not reasonable and the competition in the market is not standard; Market structure is not reasonable, especially embodied in the enterprise quantity many, unbalanced regional distribution, the foreign capital enterprise leadership market; In general, the overall lack of competitiveness of domestic architectural coatings enterprises, especially relative to the foreign capital enterprise product technology is still some distance, and the complete lack of brand marketing planning scheme.

Companies according to market demand and development direction, timely adjust their product structure, eliminate backward production capacity and product, to accelerate the pace of product upgrading; With the application of innovation and venture funds, reforming the old process and simple equipment in time, make the enterprise enters benign development cycle, through the scientific and technological innovation, to the high-tech industry.